As Director and Producer, I worked with Supernal’s Ad Agency to lead the creation of Supernal’s Employee Stories Campaign, showcasing the authentic experiences of their team. The videos highlight the company’s innovative culture, inspiring mission, and the people driving their vision for advanced air mobility, aimed at attracting top talent and building a strong employer brand.
As Producer, Director and Editor, I created a dynamic set of videos highlighting Supernal’s presence at CES, showcasing their vision for advanced air mobility and the release of their newest concept vehicle the S-A2. I oversaw the video capture of the live press event, public show days and employee interviews to highlight their innovative technology, cutting-edge design, and industry leadership.
For Nava MD, LifeMD’s premium skincare brand, I led a full-service video and photo production to create a series of high-quality ads showcasing the brand’s science-backed products and personalized care. My role spanned concept development, directing, filming, and editing, with a focus on crafting cinematic visuals that resonated with modern consumers. The campaign featured sleek product shots and lifestyle moments, elevating Nava MD’s brand presence across digital platforms. The results included increased social media engagement, boosted web traffic, and higher customer sign-ups, exceeding client expectations and reinforcing video content as a key driver of growth.
As DP and Editor, I helped create a series of videos for Aether to showcase their Mulholland Jacket. The project combined cinematic lifestyle footage, sleek 3D animations and product walkthrough’s to highlight the jacket’s design and craftsmanship. Designed for multi-platform use, the campaign brought Aether’s innovation and attention to detail to life across digital, social, and web channels, creating a dynamic narrative that resonated with their audience.
As Producer and Editor for this Genesis GV70 launch event, I assembled and managed an on-site team of shooters to capture the event in real time. Working under tight deadlines and collaborating with agency creatives, I edited the footage on-site to deliver a polished and engaging recap video that went live the same night. The video highlights the event’s energy, the GV70’s standout features, and Genesis’s commitment to luxury and innovation, ensuring maximum impact for their audience.
As Producer, DP, and Editor, I crafted a series of video assets to celebrate Paige’s 20th anniversary and drive their milestone sale. The campaign brought the brand’s DNA to life with interviews featuring Founder Paige Adams-Geller and Mens Director John Geller, delivering an authentic, no-fluff look at the people behind the brand. Built for maximum impact, the assets hit every channel—digital, website, paid media, and organic social—ensuring Paige stayed front and center throughout their Sale.
As Director and Producer, I partnered with Quantum Computing Inc. to create an engaging video that communicates their groundbreaking mission and vision. Designed to inspire potential investors, the video highlights the company’s innovative approach to quantum technology and its transformative potential across industries. Through dynamic visuals, compelling storytelling, and a polished production, the project successfully conveys the forward-thinking nature of Quantum Computing Inc. and their commitment to shaping the future of technology.
As Director and DP, I partnered with Aether to bring their Fall 2023 collection to life against the breathtaking backdrop of Iceland. This campaign highlights the brand’s commitment to high-performance design and timeless aesthetics, blending rugged landscapes with sleek, modern apparel. By leveraging natural light, expansive compositions, and dynamic movement, the visuals reflect Aether’s ethos of adventure and elegance. The result is a captivating narrative that seamlessly marries the collection’s functionality and style with the untamed beauty of Iceland.
As DP and Editor, I partnered with Paige to create stunning visuals for the launch of their first swimwear collection. Shot at the sun-soaked Caster House, a versatile location blending the chic allure of Santorini with the effortless beauty of Tulum, the campaign perfectly captured the collection’s timeless elegance and vibrant summer energy. Featuring supermodel Lais Ribeiro, the visuals combined dynamic camera work, beautiful settings, and engaging editing to deliver a captivating and stylish set of deliverables for the launch.
As DP and Editor for this campaign featuring supermodel Alessandra Ambrosio, I helped bring Eterne’s vision to life with elegant, studio and sunlit visuals. Shot both in-studio and on location in a stunning outdoor setting, I created a captivating and luxurious aesthetic. The result is a visually striking project that highlights the collection alongside Alessandra’s iconic presence. The content was utilized across multiple platforms, including website, GIFs in email marketing campaigns, and organic & paid social content for Meta and TikTok ensuring a cohesive and impactful digital presence.
As the Director and DP for this Amazon Music Originals project, I collaborated closely with Amazon’s Internal creative team to craft a visually compelling piece that captures the essence of Ashe’s artistry. The project blends cinematic storytelling with dynamic performance visuals, highlighting Ashe’s unique style and connection to her music. Through thoughtful lighting, composition, and camera movement, the video delivers an intimate yet vibrant experience, perfectly aligning with Amazon Music’s brand vision and Ashe’s creative identity.
As Producer for this Shapiro MD campaign, I collaborated with in house creative team at Shapiro MD to create a polished and relatable testimonial featuring actress Bellamy Young. The project highlights the brand’s innovative hair care solutions, blending Bellamy’s personal experience with professional production to connect with audiences and build trust in the brand.
As Producer and Director for the SOCO Masters of Design Web Series, I crafted a vibrant and engaging series that highlights the diverse talents of interior designers, restauranteurs, hair stylists, and boutique owners. Each episode celebrates the creativity and expertise of these professionals while showcasing the unique offerings of the SOCO shopping center. Through cinematic visuals and compelling storytelling, the series connects viewers with the artistry and community at SOCO, inspiring interest and driving foot traffic to this destination for design and lifestyle enthusiasts.