Launching Supernal’s New Offices with Impactful Recruitment Video Content

Overview

Supernal, a leader in advanced air mobility, marked a significant milestone by opening three new offices in Washington, D.C., Fremont, and Irvine. This expansion reflected the company’s ambitious growth and commitment to innovation. To celebrate this achievement and attract top-tier talent, Supernal sought to create a cohesive video campaign that showcased their new facilities, highlighted their workplace culture, and inspired potential employees to join their mission.

My Role

As the content producer, director and editor for this project, I was responsible for the creative development and execution of the entire video campaign. I assembled and directed a small but highly skilled team of videographers to ensure comprehensive coverage of each office’s ribbon-cutting ceremony and interviews. My role involved planning the shoots, coordinating schedules across multiple locations, overseeing the filming process, and ensuring that the final videos met the high standards of quality and storytelling that aligned with Supernal’s brand.

I collaborated closely with Supernal’s advertising agency, leadership and HR teams to plan and execute videos designed to resonate with skilled professionals in the aerospace and tech industries.

Creative Approach

The campaign included two distinct video deliverables for each location:

Event Recap Sizzle Video

Captured the energy and excitement of each ribbon-cutting ceremony.
Showcased reactions from employees, leaders, and guests as they experienced the new spaces.
Highlighted the sense of community and Supernal’s innovative culture.

In-Depth Office Spotlight Video

Provided a polished and professional tour of each facility.
Included interviews with facilities managers, showcasing the thought and care behind the office design.
Focused on key workplace features that foster collaboration and innovation.

Production Highlights

Efficient 1-Day Shoots: Each location was captured in a single day, ensuring a streamlined and cost-effective production schedule.
Dynamic Storytelling: By combining event footage with employee testimonials and facility highlights, we created videos that were both engaging and informative.
Tailored Content: Each video was customized to reflect the unique features and character of the individual office while maintaining the cohesive brand narrative of the campaign.

Results

The campaign achieved remarkable success, strengthening Supernal’s employer brand and engaging audiences across multiple platforms. Key outcomes included:

Boosted Recruitment Efforts: The videos attracted high-quality talent across all three locations by showcasing Supernal’s commitment to innovation and employee experience.

Enhanced Brand Visibility: The ribbon-cutting videos generated buzz on social media and internal channels, celebrating Supernal’s growth and accomplishments.

Increased Employee Engagement: Employees were proud to share the content, amplifying its reach and fostering a sense of community within the company.